The poll was a telephone survey by UMR of 750 New Zealanders 18 years of age and older, conducted from 22 to 27 March 2012.
Methodology
Results in this report are based upon questions asked in the UMR Research nation-wide omnibus survey. This is a telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.
Fieldwork was conducted from the 22nd to 27th March 2012 at UMR Research’s national interview facility in Auckland.
Media coverage of the privacy breach at ACC (first published on 15th March 2012) has almost certainly affected responses to many of these questions. The fieldwork dates for this project were determined prior to the ACC story breaking in the media.
The margin of error for sample size of 750 for a 50% figure at the ‘95% confidence level’ is ± 3.6%.