The Individual Privacy & Personal Information poll was a telephone survey by UMR of 750 New Zealanders 18 years of age and older, conducted from 22 to 27 March 2014.
Methodology
Results in this report are based upon questions asked in the UMR Research nation-wide omnibus survey. This is a telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.
>Fieldwork was conducted from the 13th to 17th March 2014 at UMR Research’s national interview facility in Auckland.
>The margin of error for sample size of 750 for a 50% figure at the ‘95% confidence level’ is ± 3.6%.