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Estimates of how many people smoke: In Fact

In 2010, although around one in five (19%) New Zealanders were daily smokers, people overestimated the proportion of New Zealanders who smoke. The average estimate was…

Parenting and smoking: In Fact

In 2010, the majority (90%) of parents/caregivers of children aged five to 16 thought that they had influence over whether their child starts to smoke or…

The Impact of the 2008 Youth Minimum Wage Reform

This paper analyses the impacts of the 2008 policy reform which replaced the youth minimum wage for 16-17 year-old workers, previously set at 80% of the…

Perceptions of quitting difficulty: In Fact

In 2010, around four in 10 (42%) young people thought it would definitely be difficult to quit smoking once someone has started, and around four in…

Audience Data Research

Research into the New Zealand arts industry’s access to, and use of, customer data for audience development. We commissioned Tim Roberts to research the New Zealand…