The Ministry of Health has identified a social marketing campaign as one potential way to contribute to a reduction in the harm associated with the demand and usage of illegal drugs. To begin the development of such a campaign, the Ministry commissioned Litmus, to conduct a review of national and international literature of best practice in social marketing campaigns.
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Literature Review on Models and Efficacy of Illegal Drug Social Marketing Campaigns
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Literature Review on Models and Efficacy of Illega…
Page last modified: 15 Mar 2018