Ngā Wāhine Kaipakihi: he tirohanga, Māori Women in Business: insights (2019)

01 Feb 2019


This report, Ngā wāhine kaipakihi: He tirohanga, wāhine Māori in business: Insights provides data about the businesses owned in full, or in part, by wāhine Māori aged 20 to 65, by income, educational qualifications, industry by region, business type, number of employees, and age of the business. This new information will help us to better understand the economic and social contribution made by wāhine Māori in Aotearoa New Zealand.


Data analysis of Māori women in business and case studies.

Key Results

  • The report found that wāhine Māori are active in businesses across all regions of Aotearoa New Zealand. Their businesses employ others and provide income for wāhine Māori and their whānau.
  • Wāhine Māori in business work in agriculture, forestry and fishing; professional, scientific and technical services; construction, healthcare and social services.
  • In Auckland, nearly 400 wāhine Māori in business are involved in professional, scientific and technical services and 200 are involved in the construction industry.
  • Wāhine Māori in business employ people. These businesses are sustainable.
  • The majority of businesses in this study have been operating for six years or more.
  • More than half of the construction businesses have been operating for more than 11 years.
  • Wāhine Māori from rural areas make up one third of the women identified by the data.
  • Nearly all Māori business women aged between 20 and 35 years with (birth) children have at least one child under the age of 15.
Page last modified: 20 Nov 2023