This report was undertaken by the HSC to help identify key messages that may motivate women of child-bearing age who smoke and pregnant women who smoke to make a quit attempt.
Purpose
The overall objective of this project is:
To establish messages that may motivate women of child-bearing age who smoke and pregnant women who smoke to make a quit attempt, to explore ways to best communicate these messages.
A sub-objective of this project is:
To explore and identify the most appropriate communication channels in which to reach these women.