Each year, a Public Perceptions Report is completed which reports on New Zealander’s perceptions of local content, such as awareness and understanding of the role of NZ On Air, Statement of Intent indicators, and measures sources of music. It is a quantitative survey that uses Computer Assisted Telephone interviewing to randomly identify households and complete a 15 minute interview, resulting in a total of 750 respondents. Wherever possible, comparisons are made between results of this survey and previous NZ On Air quantitative surveys of the general public.
Methodology
• Computer Assisted Telephone Interviewing (CATI)
• Sample of n=750
• The population is people aged 18 years plus living in households with landlines
• Households to call are randomly identified
• Either the person who answers the phone (if eligible) or person with the next birthday is interviewed
• Sample stratified for regional representation to match population distribution
• 15 minute interview
• Interviewing undertaken in April 2010
• Red text indicates a significant change over time or significant difference between two results