Since 1989 NZ On Air has measured local free-to-air television content. The Local Content Report compares the schedules of the three national free-to-air channels in 2004 to observe trends and changes in the local content landscape. The report used the Listener programme schedule and then measures the amount of time local content is broadcast. Some highlights from this 2004 report are that 6,423 hours of local content screened, 42.3% of prime time hours were local content, and TV One screened the most local content.
Purpose
Since 1989 NZ On Air has measured local free-to-air television content. This report includes Prime TV local content figures for the first time.