This report discusses the findings of new qualitative research on insights from women about drinking alcohol during pregnancy. The research involved interviews with 24 pregnant women or recent mothers who either held the attitude that it’s not OK to drink at all or it’s OK to drink a little occasionally. Women were asked about: their attitudes and behaviours towards drinking alcohol during pregnancy, factors influencing drinking during pregnancy and the role of influencers (ie the people in their lives who provide information, advice and social pressure).
Purpose
The overriding objective of this research was to provide an in-depth understanding of the factors influencing alcohol drinking practices during pregnancy amongst different groups of women.
More specifically, the research was intended to identify and understand the influencers and influences encouraging or inhibiting alcohol consumption during pregnancy.