Renting was previously a stepping stone between living with your parents and home-ownership. For some, renting is a strategic choice; giving them flexibility and the freedom to move. This report is not about those people.
This report is about the people who have limited choices: families no longer able to afford to purchase a home. Low-income families juggling their need to give their families stability with the search to find a warm, dry home – one they can afford, close to their children’s school, and their jobs.
Or the older people who were never able to purchase a home and now face renting on a pension. Or the migrant families for whom renting is a foreign and impenetrable market. It is about people seeking rental stability and security and a place to call home.
This report is also about landlords. Everyone from the landlord renting out the inherited old family home to the savvy investor with a vast portfolio; including property management companies and those going about it on their own. What makes them tick? What drives their choices?