This research aims to provide further in depth promotional intelligence to New Zealand’s institutions/sectors by providing a comparative analysis of New Zealand’s and our main competitor countries sectoral key selling points, along with any areas for improvement, to enable the New Zealand Export Education Industry to maximise its leveraging opportunities with competitive sectoral marketing strategies. The main competitor countries are currently identified as Australia; United Kingdom; Canada; and the United States of America.
Through identifying and analysing key selling points in five educational sectors (Schools, English Language, PTEs, ITPs and Universities), this report provides a comparative analysis for each sector and provides recommendations for improvement at both the sectoral and institutional level.