What Works in Social Marketing to Young People? (2010)

What Works in Social Marketing to Young People? (2...
01 Jul 2010
pdf

A systematic review of current evidence of youth-specific social marketing interventions that imporved outcomes for young people. This review describes successful social marketing campaigns that have led to positive adolescent behaviour change in areas such as tobacco use, marijuana use, physical activity and sexual health. The literature also highlights various factors critical to the success of youth social marketing campaigns.

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